My friend Per and his mates at the Wrenchmonkees garage in Copenhagen have been the target of a "This-is-how-cool-our-brand-is"-campaign by Levi's called Locals Only, and it's turned out both cool and honest. Hard working guys - well done - keep it up.
Locals Only Copenhagen from LEVI'S® on Vimeo.
On a side-note from my time living in Barcelona, my friend Max was one of the other targets for the street videos - check it here - and for anyone who's ever spent some serious time in Barcelona, I'm sure they know him by name, reputation or his affiliation with the Nasty Mondays crew. When in Barcelona, go to the Apollo on a Monday!
Old Dirty Motorcycles